Objective
From the initial meeting, they articulated their requirements, identifying the target audience and delving into competitor analysis and market research. Their vision for the design was clear, aiming to establish a unique identity that would resonate in the market and set them apart from competitors. Their primary objective was to create a design that would convey their values and mission, ultimately forging stronger connections with their clients and reaching their business goals.
Process
Starting with the first meeting, it's all about understanding the client's vision. Drafts are shared, and I kept those lines of communication wide open, ensuring collaboration every step of the way. From logo to fonts, colors, patterns, and those charming illustrations, it's a dynamic journey. Finally, the grand rollout transforms that vision into a vibrant, cohesive brand identity that truly speaks to the heart of their story.
Branding & Design
The logo
Incorporating the striking Noah font from Font Fabric, the logo utilises a palette of lush greens as primary shades. By skilfully manipulating typography, evoking a vibrant and dynamic visual identity. The choice of Noah font lends a modern and sophisticated feel, perfectly reflecting the contemporary essence of our brand, while the green hues reinforce our connection with nature and growth. It's all about creating a logo that embodies the spirit and energy of their unique brand.
Design assets
The predominant design assets are a fusion of Noah's modern font and a soothing palette of natural greens, including #ABBBA1, #58635B, and #FFFFFF, meticulously woven into a geometric pattern. This aesthetic not only exudes a contemporary vibe but also connects with their nature-inspired identity, symbolising growth and fresh beginnings. Fun illustrations are thoughtfully integrated to infuse the brand with character and tell a story that captivates their audience, adding a playful and engaging dimension to their visual language. It's all about crafting a visual experience that's vibrant, authentic, and memorable.
Brand patterns
Brand illustrations - groups
Brand illustrations - Solo
Print & pitch deck
In the print materials and pitch deck, we seamlessly weave our brand fonts, colors, captivating photography, and patterns into a cohesive and compelling narrative. Every element harmonises to convey their unique story, exuding professionalism and authenticity. This visual consistency reinforces the brand identity, leaving a lasting impression on their audience and stakeholders, ensuring that their message is not just heard but also deeply felt.
Social media & advertising
Harnessing the artistic allure of photography, the advertising campaign stands as a testament to the captivating fusion of brand colours, fonts, and patterns. Instagram and LinkedIn became their canvas, where it splashed the distinctive identity to create a mesmerising visual narrative. With each post, they not only engage their audience but also convey the essence through the lens of art, painting a vivid and unforgettable story that resonates.
Outcome
The outcome was an identity that breathed life into the client's vision. The client was thrilled, finding the design both captivating and authentic, aligning perfectly with their goals. The process taught us the power of listening and collaboration, how it's not just about designing but also about storytelling. It reinforced the importance of every element, from fonts to illustrations, and how they collectively shape a compelling narrative. Ultimately, it's about crafting a brand identity that resonates and connects with the audience.
