Sarah Maylin Flowers Creative ProcesS
Approach
The approach began with extensive research to understand the essence of the brand, identify the target audience, and align with stakeholder expectations. This foundational work guided strategic decisions in the brand's development, aiming to address the challenge of creating a distinctive presence in a competitive market.
Challenges
One of the primary challenges was to craft an identity that would stand out in a crowded market while resonating with a diverse audience. The goal was to bridge the gap between traditional and modern aesthetics, creating a brand that felt both innovative and timeless.
Concept and Inspiration
The concept for the brand drew on a carefully curated blend of design elements. The typography combined the modern Segol font with the classic sophistication of Times New Roman, striking a balance between contemporary and traditional aesthetics. The color palette was thoughtfully selected to represent both masculinity and femininity, with secondary nude tones adding warmth and versatility. Inspiration from the Dutch Masters influenced the creation of a unique brand pattern, which added a touch of artistic flair and historical depth to the visual identity. This pattern was integrated across various brand materials, enhancing the overall aesthetic appeal and reinforcing the brand's narrative of creativity and craftsmanship.
Design Execution
The design execution focused on translating these ideas into a cohesive and impactful visual identity. The logo, combining the modern Segol font with classic Times New Roman elements, emphasized simplicity and elegance while subtly incorporating floral motifs inspired by the Dutch Masters. The chosen color palette was consistently applied across all brand materials, from business cards to digital platforms, ensuring a unified look. The brand pattern, a key visual element, was used on packaging, stationery, and promotional materials, adding an artistic and luxurious touch.
Outcome
Deliverables included a unique logo, a carefully selected color palette, a distinctive brand pattern, and a comprehensive set of visual identity guidelines to ensure consistent application of the brand elements. Additionally, branded marketing materials such as business cards, event flyers, and social media templates were created to reinforce the new identity across various platforms.
In summary, Sarah Maylin Flowers successfully achieved its goal of creating a brand identity that reflects innovation, creativity, and timeless elegance. Through strategic design choices and artistic inspiration, the brand is now well-positioned to make a memorable impact in the competitive events market, appealing to a diverse audience while staying true to its core values.
