Objective
The primary design objective for branding and digital transformation of Sarah Maylin Flowers is to contemporize the brand's visual identity while preserving its core essence of artisanal craftsmanship. This entails creating a cohesive and elegant brand presence across all touchpoints, from the logo to the website and social media, in order to expand the business's reach and appeal to a broader, discerning audience. The goal is to seamlessly blend tradition and modernity, ensuring the brand retains its emotional connection with customers while embracing a fresh, sophisticated, and consistent look and feel.
Process
The design process for Sarah Maylin Flowers' comprehensive rebranding and digital strategy involved several key stages. Beginning with in-depth market research and audience analysis, the team identified the challenges of striking a balance between tradition and modernity to appeal to a broader audience while retaining the local community's trust. The next step encompassed redesigning the logo, creating elegant print materials, and overhauling the website to ensure visual consistency. Crafting engaging and emotional social media content was another challenge, necessitating a focus on storytelling and customer testimonials. Throughout, the challenge was to maintain the brand's artisanal charm while driving expansion and engagement in a competitive floral market.
Branding & Design
The creative direction for Sarah Maylin Flowers was meticulously crafted to bridge the past and present, embodying the brand's dedication to artisanal craftsmanship and the emotive power of flowers. I selected Segol and Times New Roman typography for their timeless appeal, evoking a sense of tradition and elegance. The coral and navy color palette adds a contemporary touch while remaining inviting and sophisticated. Drawing inspiration from Dutch Masters, the brand pattern was chosen to infuse each touchpoint with artistic depth and beauty. This direction aims to preserve the brand's emotional connection with its community while expanding its reach and appeal to a wider audience, positioning Sarah Maylin Flowers as the quintessential choice for those who seek the timeless beauty of handcrafted floral arrangements.
The logo
For the logo design of Sarah Maylin Flowers, I opted for a timeless and elegant approach. Segol, with its clean and contemporary lines, takes center stage, representing the brand's modernity and freshness. Times New Roman complements it beautifully, adding a touch of tradition and sophistication. The combination of these two fonts creates a harmonious blend that symbolizes the brand's commitment to embracing the future while respecting its roots. The result is a logo that feels both contemporary and classic, perfectly encapsulating the essence of Sarah Maylin Flowers.
Primary logo
Digital logo
Logo for use in merchandise
Design assets
The design assets for Sarah Maylin Flowers are a harmonious fusion of Segol and Times New Roman typography, along with a captivating color palette of #FFBDB7 (a soft, inviting coral) and #081221 (a deep, rich navy). Drawing inspiration from the artistry of Dutch Masters, the brand pattern incorporates intricate, floral motifs reminiscent of classic Dutch still-life paintings. This pattern adds an exquisite, artistic touch to all brand materials, echoing the craftsmanship and emotion embedded in every Sarah Maylin Flowers creation. The result is a design that marries modern elegance with a nod to timeless artistic traditions.
Print & packaging
The print and packaging design work for Sarah Maylin Flowers embodies a blend of sophistication and eco-consciousness. The brand's striking coral and navy color palette is thoughtfully integrated into packaging materials, lending an air of elegance to each floral arrangement. Carefully designed labels, wrapping paper, and eco-friendly packaging not only enhance the visual appeal but also convey the brand's commitment to sustainable practices. Each piece of print and packaging is a testament to the beauty of the floral artistry inside and the brand's dedication to preserving nature's beauty outside.
Social media & advertising
Sarah Maylin Flowers' social media and email marketing strategies focus on storytelling and customer engagement. Social media platforms are used to showcase the brand's exquisite arrangements, with engaging captions and customer testimonials, while the brand pattern inspired by Dutch Masters is artfully woven into posts to create a visually cohesive presence. Email marketing leverages the brand's emotional connection with customers, offering exclusive promotions and sharing stories about the creation of each arrangement. The goal is to nurture a loyal customer base and build meaningful relationships that extend beyond just purchasing flowers, crafting a community around the beauty and emotion of Sarah Maylin Flowers.
Instagram - Campaign 01
Instagram and Facebook - Grid
Instagram - Campaign 02
Poster designs
Billboard
Exhibition design 01
Exhibition design 02
Exhibition design 03
Ecommerce
The digital shop for Sarah Maylin Flowers seamlessly combines the best of both worlds with a Webflow and Shopify integration. Webflow provides a visually stunning, user-friendly interface for customers to explore the floral arrangements, while Shopify's robust e-commerce functionalities manage orders and transactions efficiently. This integration ensures a delightful shopping experience while maintaining the backend robustness required to process orders, manage inventory, and offer secure payment options. It's the perfect harmony of design and functionality, allowing Sarah Maylin Flowers to flourish in the digital marketplace.
User interface 01
User interface 02
User interface 03
Outcome
The outcome and results of Sarah Maylin Flowers' brand revitalization and digital expansion have been outstanding. The refreshed brand identity has resonated with both the local community and a broader audience, leading to increased brand recognition and customer loyalty. Sales and online engagement have experienced significant growth, and the integration of Webflow and Shopify has streamlined the e-commerce experience. The Dutch Masters-inspired brand pattern has become a memorable emblem of artistic elegance, and social media storytelling has connected the brand with a passionate customer base. In sum, Sarah Maylin Flowers has successfully evolved while preserving its core values, achieving a harmonious blend of tradition and innovation.
