GoodPlace Creative ProcesS
Approach
Goodplace, a self-funded app focusing on mental wellbeing, required a comprehensive brand identity and marketing design. The objective was to create a visual language that conveyed calmness and safety, differentiating it from clinical mental health platforms. The brand needed to resonate with users seeking a supportive and non-intimidating environment.
Challenges
The primary challenge was to strike a balance between a calming aesthetic and an engaging user experience. Another challenge was ensuring the colour palette and design elements were inclusive and considerate of various mental health disorders, avoiding any triggers or discomfort for users.
Concept and Inspiration
The concept was inspired by the idea of a safe, serene space where users could focus on their mental wellbeing. This was achieved through a calming colour palette and the thoughtful use of Cerco typography, chosen for its modern yet approachable feel. The design aimed to be friendly and inviting, fostering a sense of community and support.
Design Execution
Commissioning illustrator Rohanne Thomson, we developed a suite of bespoke illustrations that embodied the ethos of Goodplace. These illustrations were integrated across the UI, marketing materials, and product features. The cohesive art direction ensured a unified visual experience, making the app instantly recognizable and visually soothing.
Outcome
The new brand identity and design for Goodplace successfully differentiated it in the mental wellbeing space. Users reported a positive reception to the calming visuals and supportive atmosphere. The consistent use of Cerco typography and the bespoke illustrations created a harmonious and engaging user experience, leading to increased user engagement and positive feedback.
