Objective
The objective of the Mynurva Branding & Online Job was to create a compelling brand identity and establish a robust online presence for Mynurva, a mental health platform specializing in online chat therapy. The primary aim was to provide a safe, supportive, and innovative environment for individuals seeking mental health support, with a strong emphasis on inclusivity across all genders, sexualities, and ages.
Process
The design process for the Mynurva branding and online job was marked by a commitment to inclusivity and accessibility. Challenges arose in balancing aesthetics with functionality, crafting content that was both empathetic and universally relatable, and ensuring that the online platform was responsive and user-friendly across diverse devices. Achieving a brand identity that was welcoming and gender-neutral presented design complexities. Nevertheless, the team successfully overcame these challenges, resulting in a visually appealing, inclusive, and user-centric online mental health platform.
Branding & Design
The story behind Mynurva's creative direction is a vibrant journey of making mental health support accessible to all. When they embarked on their branding and design, they wanted to create a space that was universally inviting and empathetic. Their choice of calming blues and soothing neutrals reflects the tranquility and safety they wanted to provide. Using the Anko font added a modern touch to their message, emphasizing the importance of contemporary mental health support. In their social media and outreach campaigns, they wanted to engage in conversations that were open, inviting, and stigma-free, making sure that anyone, regardless of age, gender, or sexuality, would feel heard and understood.
The logo
The Mynurva logo seamlessly integrates the brand's chosen font, Anko, to create a cohesive and distinctive visual identity. Anko's modern, clean lines and legibility harmonize with the logo's abstract and inclusive design, reflecting the platform's commitment to providing a supportive and innovative environment for all individuals, regardless of age, gender, or sexuality. The combination of font and logo embodies the platform's mission of unity, empathy, and safety in the realm of mental health support.
Design assets
Mynurva's design assets are thoughtfully crafted to reflect its inclusive ethos. The color palette, featuring calming blues and warm neutrals, radiates trust and approachability, creating a comforting atmosphere. The typography, using the Anko font, is clear and modern, ensuring legibility for diverse audiences. The subtle, non-descriptive patterns in the design elements promote inclusivity and innovation, aligning perfectly with Mynurva's mission to offer support and resources to individuals of all genders, sexualities, and ages in a safe and nurturing environment.
Print
Mynurva's print documents uphold the same principles of inclusivity and support as their digital assets. These documents are designed to be clear, empathetic, and accessible, ensuring that valuable mental health resources and information are readily available in a tangible format. The color palette, typography, and branding elements used in print materials align with Mynurva's mission to offer help and guidance to individuals of all backgrounds, regardless of age, gender, or sexuality. Whether in digital or print form, Mynurva's materials reflect a commitment to making mental health support universally available.
Social media & advertising
Mynurva's social media and marketing efforts are focused on promoting inclusivity and mental health support for all. Through inclusive campaigns, user testimonials, and educational content, the platform aims to reduce stigma and raise awareness of diverse mental health issues. Collaborations with advocates and organizations, as well as public awareness campaigns, help reach a broad audience. Interactive content and active engagement foster a supportive online community where individuals of all backgrounds can access information and resources. Mynurva's approach is dedicated to inclusivity, ensuring that mental health support is accessible to everyone, regardless of age, gender, or sexuality.
Type campaign template
Icon use campaign
Photography campaign
User interface
Mynurva's user interface is thoughtfully designed to prioritize accessibility and ease of use for individuals of all backgrounds. It offers a welcoming and intuitive platform that promotes inclusivity and fosters a sense of safety and support. The interface is responsive and user-friendly on various devices, ensuring that individuals of all ages and abilities can seamlessly navigate the platform to access mental health resources and chat therapy services. Mynurva's commitment to creating a supportive and innovative environment is reflected in the user-centric design of its interface.
Outcome
The rollout of Mynurva's inclusive mental health platform has led to a highly successful outcome. It has established a robust online presence and a compelling brand identity that resonates with a diverse audience. The results are reflected in the growing community of users who benefit from the platform's resources, chat therapy services, and support groups. Mynurva's commitment to inclusivity and accessibility is evident in the positive impact it has had, providing a safe and supportive environment for individuals of all genders, sexualities, and ages who seek mental health support. (prototype coming soon)
