Mynurva Creative ProcesS
Approach
The approach to branding Mynurva involved comprehensive research into the healthcare and mental wellness sectors. Understanding the needs of the target audience, which includes individuals seeking discreet and professional mental health services, was crucial. The branding strategy aimed to communicate reliability, confidentiality, and a commitment to providing high-quality mental health support through a contemporary and approachable design.
Challenges
One of the key challenges was to design a brand identity that would resonate with a broad audience while maintaining the seriousness and professionalism required in the healthcare sector. The brand needed to convey trust and discretion, essential for a mental health service, while also being visually appealing and modern to stand out in the digital healthcare market.
Concept and Inspiration
The concept for Mynurva’s brand identity was inspired by the need to balance professionalism with accessibility. The design drew on a minimalist aesthetic to evoke a sense of calm and clarity, which is vital for a mental health service. The typography featured a combination of classic and modern elements, utilizing fonts that convey trustworthiness and professionalism. The color palette was carefully selected to include calming and professional tones, such as deep navy and teal, which symbolize stability and calmness, essential for a mental health brand.
Design Execution
The design execution focused on creating a clean and professional visual identity for Mynurva. The logo was designed with a strong, serif font that conveys stability and authority, while the color palette of deep navy and teal was used consistently across all materials to reinforce the brand’s calming and professional image. The business cards, as seen in the mockup, feature these colors prominently, with the logo and contact details clearly presented in a balanced layout. The choice of high-quality materials for print further enhances the brand's professional image.
Outcome
The branding project for Mynurva resulted in a strong and cohesive visual identity that effectively communicates the brand’s values of professionalism, trust, and accessibility. The deliverables included a distinctive logo, a refined color palette, and a complete set of visual identity guidelines to ensure consistent application across all platforms. The brand identity was successfully applied to various materials, such as business cards, digital platforms, and marketing collateral, each reinforcing the brand's commitment to providing top-tier mental health services in a modern, accessible format.
In summary, Mynurva’s new brand identity positions the company as a trusted and professional provider of online mental health services. Through a strategic combination of design elements, the brand now effectively communicates its mission to make mental health support accessible and confidential, fostering trust and connection with its audience.
