Objective
The primary design objective for Coimmvest is to create a dynamic and vibrant brand identity that appeals to the mid-20s to early 40s market with disposable income. The design must convey trustworthiness, innovation, and investment growth potential. Key requirements include a visually engaging website, vibrant color palettes, strong typography using Mont, and the incorporation of 3D icons that align with the brand's primary colors. This approach aims to establish a cohesive and modern visual identity while maintaining user engagement and trust for a business-to-peer investment platform focused on high net-worth property developments.
Process
The design process for Coimmvest encompassed extensive market research and audience analysis to create a dynamic and vibrant brand identity. Challenges included aligning with client expectations, differentiating in a competitive market, and staying within budget constraints. The design team tackled these challenges by crafting a distinctive visual identity with vibrant colors, 3D icons, and patterns while ensuring consistency across various platforms, ultimately positioning Coimmvest as a trusted and innovative player in the business-to-peer investment sector.
Branding & Design
The creative direction and look and feel of Coimmvest are characterized by a vibrant, dynamic, and modern aesthetic. Across branding, digital touchpoints, social media, and other campaigns, the focus is on conveying trustworthiness, innovation, and growth. The visual elements include 3D icons, vibrant colors, captivating patterns, and Mont typography, which create an engaging and cohesive brand identity. This creative direction ensures a user-friendly, visually stimulating experience and establishes Coimmvest as a standout player in the business-to-peer investment sector, driving successful campaigns and user engagement.
The logo
The Coimmvest logo is a dynamic and distinctive representation of the brand. Featuring the Mont typeface, it incorporates the letter "C" into a sleek and modern design. The logo utilizes the brand's primary colors, Eucalyptus Green and New Car Blue, to create a strong visual contrast. This logo signifies trust, innovation, and growth, making it instantly recognizable and memorable, reflecting Coimmvest's commitment to providing investment opportunities in high-worth property developments.
Primary logo
Logo on dark
Logo on light
Logo with spacing
Design assets
Coimmvest's design assets are a harmonious blend of elements that create a vibrant and modern brand identity. Typography relies on the Mont font for its clean and readable style, while the color palette showcases Eucalyptus Green, New Car Blue, Orange, and Yellow to convey growth, trust, energy, and optimism. Custom 3D icons represent key features, and geometric patterns with shapes as backdrops add depth and visual interest to various materials. Together, these assets create a dynamic and engaging visual identity for Coimmvest that resonates with its target audience.
Print & pitch deck
For Coimmvest's print branding and pitch deck, the design focuses on conveying trust and innovation in high-worth property investments. Vibrant colors, patterned shapes, and 3D icons complement the brand's core message. Print materials include brochures and flyers featuring these dynamic elements to engage potential investors. The pitch deck incorporates the same visual identity to present Coimmvest's value proposition confidently, aiming to attract investment and establish a memorable presence in the market.
Social media & advertising
Coimmvest's social media design and advertising strategy leverages vibrant visuals, 3D icons, and engaging content. Across platforms, a consistent brand identity is maintained, using vibrant colors, patterns, and Mont typography. This approach aims to captivate the target audience's attention and build a strong online presence, sharing investment tips, market insights, and success stories to promote Coimmvest as a trusted and innovative investment platform.
Instagram - Campaign 01
Instagram and Facebook - Grid
Instagram - Campaign 02
Poster designs
Billboard
Exhibition design 01
Exhibition design 02
Exhibition design 03
User interface
Coimmvest's user interface (UI) is designed with user-friendliness and engagement in mind. It features a clean and modern layout with vibrant colors, 3D icons, and patterned backgrounds that create an immersive and visually appealing experience. The intuitive design ensures easy navigation, and interactive tools such as 3D calculators empower users to estimate potential returns on their investments. Coimmvest's UI prioritizes accessibility, trustworthiness, and a seamless user experience, contributing to its reputation as a user-centric investment platform. (prototype to be loaded later on)
User interface 01
User interface 02
User interface 03
Outcome
The design outcome for Coimmvest is a dynamic and engaging visual identity that successfully communicates trust, innovation, and growth. It features vibrant colors, 3D icons, Mont typography, and captivating patterns, creating a cohesive and memorable brand image. This modern and energetic design resonates with the target audience and positions Coimmvest as a trusted leader in the business-to-peer investment sector, ensuring a visually stimulating and user-friendly platform for its clientele.
