Rezigo Creative ProcesS
Approach
Rezigo set out to redefine the home services industry with an easy-to-use, transparent platform for homeowners to book and compare trusted professionals. The branding and UX/UI design needed to reflect efficiency, trust, and conveniencewhile ensuring a seamless experience across web, mobile, and marketing channels.
Challenges
Complex "Book a Job" Flow – Balancing supplier availability, pricing, and customer needs while keeping the process intuitive.
Diverse User Needs – Homeowners needed simplicity, suppliers needed flexibility, and platform owners needed control.
Cross-Channel Consistency – Ensuring the brand experience remained cohesive across print, digital, and marketing touchpoints.
Trust & Transparency – Establishing credibility through clear communication and intuitive design.
Concept and Inspiration
The development of Rezigo’s branding and UX/UI began with extensive research into competitors and industry trends. The goal was to create a fun yet trustworthy and engaging look and feel that would appeal to a broad audience. Market analysis revealed that many home service platforms lacked personality or felt overly corporate, leading to a need for a more inviting and dynamic identity.
The color palette was carefully chosen to provide contrast and warmth, ensuring that users felt both excited and confident in using the platform. Deep Blue & Dusty Blue establish trust and reliability, while Burnt Orange & Mellow Yellow introduce a friendly, approachable energy. Sea Green & Lime Green add an element of freshness and sustainability, aligning with Rezigo’s vision of innovation and long-term growth.
Typography played a key role in reinforcing this balance. Sofia Pro, with its rounded edges, conveys friendliness and accessibility, while Museo Sans provides clarity and professionalism. By combining these elements, Rezigo was designed to evolve organically, growing its audience and building credibility over time without feeling stale or outdated.
Design Execution
1. UX/UI Breakdown – "Book a Job" Flow
A core feature of Rezigo, the "Book a Job" process had to be intuitive for customers, functional for suppliers, and efficient for platform management.
For Customers:
Step-by-step guided booking with real-time price comparisons.
Mobile-first interface for seamless navigation.
Secure payment integration for trust and reliability.
For Suppliers:
Flexible job acceptance and pricing adjustments based on demand.
Clear job details, scheduling, and direct communication with customers.
Performance tracking and automated invoicing.
For Platform Owners:
Smart supplier matching to optimize job allocation.
Analytics dashboards for performance tracking.
Secure payment gateway for transactions.
2. Visual Breakdown & Wireframes
"Book a Job" Wireframe: Focused on simplicity, transparency, and ease of use.
Supplier Dashboard Wireframe: Designed for easy access to job listings, performance analytics, and payment history.
Customer Portal Wireframe: Showcased job management, chat support, and service tracking.
3. Branding Across All Touchpoints
Print: Brochures, business cards, and flyers for supplier and customer outreach.
Social Media: Engaging content across Facebook, Instagram, LinkedIn, and Twitter to showcase ease of booking.
Email Marketing: Customer booking confirmations, post-job reviews, and supplier engagement campaigns.
Digital Products: Web and mobile UI for fast, frictionless bookings, plus a supplier dashboard with real-time tracking.
Project Management & Branding Oversight
I worked closely with Brand & Deliver to oversee branding development and ensure consistency.
I project managed the GoLive process, collaborating with developers to hand over UI deliverables and implementation instructions.
Ensured a seamless transition from design to development, preserving user experience integrity.
Outcome
Rezigo’s branding and UX/UI overhaul created a cohesive, high-performing platform with a clear, intuitive booking process. By aligning customer needs, supplier flexibility, and platform control, the brand successfully positioned itself as a market leader in home services.
